Oh dear, Market Saturation with Delusional Wanna Be’s. What do you do, if you’re an artist wanting to stand out from the crowd and pimp your brand?
Artist: “I know my vocals aren’t my strong point but with loads of Autotune and in the hands of an expert producer, I can kinda get by. But I think I’m a good performer. Can be successful?”
Advisor: “Yes Madonna, you can….”
A marketing truism I’ve heard before is ‘You can have an A-grade product with B-grade marketing, and it won’t sell; but a B-grade product with A-grade marketing can smash it.”
Artists seem to be okay at getting their music to a reasonable/awesome standard, and these days it’s not that hard to whack your tracks up on i-tunes et al using an aggregator.
But who’s going to buy it? That is, after your friends and family have?I’ve been following the advice of buzz marketer Dean Hunt on some client sites, and guess what? It’s been totally working.
(oh yeah, I do websites, seo and traffic-pulling content as well so just get in touch with me if you want more info.)
He’s offering some free video content even if you don’t buy the whole Dean Hunt package. (ha!) But in any case, if you’re a bootstrapping muso wanting to stand out from the crowd, you should check this out.